Straight Talk Wireless 400

A limitless NASCAR experience is only available to those who can afford it.
Let’s make the family heroes’ NASCAR experience, real unlimited just like our data.
From at-track videos to influencer sweepstakes, we launched Straight Talk’s all-new 3-year partnership with NASCAR.

First we started with some hype videos that played on the jumbotron at track in Homestead-Miami Speedway.

We also worked with Voidz, a mixed reality artist, to create eye-stopping Faux-OOH social posts to get people excited before the race.

We partnered with an NASCAR influencer Jamie Little, to give a chance to a lucky winner to wave the starting green flag at the race.
Not only that, the winner got to bring 3 other family members at no cost to enjoy the NASCAR experience.
The winner ended up being, Brian Glaze, who is a lifetime NASCAR fan. He brought his brother who he hasn’t seen for the last 15 years to share the NASCAR experience just like when they were kids.

We continued to share awareness around all social media to launch our partnership with NASCAR.