Lowe’s Knows
Lowe’s doesn’t just have associates. they have red vest associates, who earn their vests by being experts in home improvement, from painting to gardening.
The knowledgeable and empathic people are what set Lowe’s apart from other big-box retailers and soulless chatbots. so it’s time we give them the spotlight with a brand-new “Lowe’s knows” platform and suite of TV spots to kick off 2023.
Read more about it on Adage.
Lowe’s Knows Ai
Using ChatGPT as the backend device, an AI-powered Lowe’s portal will serve as a digital representation of our in-store associates and allow users to ask any and all of their DIY questions.
Trained to be Lowe’s-specific, this AI tool gives product recommendations available at lowe’s, shares insights based on “personal,” user-generated data, and even takes on the personalities of our friendly and confident red vest associates.
