K-Factor by The Lincoln Center Young Patrons

The Young Patrons group at Lincoln Center will bring K-Pop to the Lincoln Center campus with a combined K-Pop artist x Orchestra performance event.

This event will utilize an orchestra to explore the rise and roots of K-Pop beginning with music from the 1930s and tracing it through modern day K-Pop. The program will feature Korean artists and a Korean-themed after-party will follow the performance.

For this event, the logo was delivered in both still and in motion that highlights the elements of Korean culture and aesthetics.